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Article# | Article Title & Authors | Page |
493 |
The Effect of Television Commercials on Customers’ Loyalty — A Mediation Analysis of Brand Awareness
Mai Ngoc Khuong, Nguyen Vu Ai Hoa, and Truong Duc Nguyen
|
18 |
494 |
Rimantas Dapkus and Dalia Streimikiene
|
25 |
495 |
Mai Ngoc Khuong and Vu Hai Yen
|
31 |
496 |
Fatih Konak and Ela Nur Güner
|
38 |
497 |
Mai Ngoc Khuong and Hoang Thi My Duyen
|
44 |
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