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2010
- ISSN: 2010-023X (Print)
- Abbreviated Title: Int. J. Trade, Economics and Financ.
- Frequency: Quaterly
- DOI: 10.18178/IJTEF
- Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
- Managing Editor: Ms. Inez. Chan
Article Processing Charge (APC): 500 USD
E-mail: ijtef.editorial.office@gmail.com
IJTEF 2012 Vol.3(3): 209-212 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2012.V3.201
DOI: 10.7763/IJTEF.2012.V3.201
Analysis of Customer Preference in Organized Retail Stores
P. Ravilochanan and B. Shyamala Devi
Abstract—Post-liberalization [1991] brought forth a
major shift in consumer buying style, thanks to the entry
of organized retail stores. There are a number of factors
which influence the customer choice of the type of retail
outlet and when these are studied critically, the
organized outlets can realize favourable customer
response and get more business. In the continued effort
to improve the success of organized retail trade, the
outlets need to be undertaking various initiatives. This
research provides an insight in to a few aspects of the
retail experience of the customers which, when analyzed
can help to design the strategy that can emerge as winwin
strategy for both the retailers and the customers.
Index Terms—Organized retail store, customer preference, customer value proposition, value addition.
201-CF02014
Index Terms—Organized retail store, customer preference, customer value proposition, value addition.
201-CF02014
Cite:P. Ravilochanan and B. Shyamala Devi, "Analysis of Customer Preference in Organized Retail Stores," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 209-212, 2012.