Abstract—The objectives of this paper are to study
investment pattern suitable for lodging entrepreneur in
Thailand, Nakhon Pathom and Samut Songkhram, to study the
key factors level to invest, the status of factors that affect to
lodging sector about investment pattern and design fit
investment model for these 2 provinces. The data and
information are collected from many sources, the libraries,
many websites, and talking with Nakhon Pathom and Samut
Songkhram Community leader and members, in - depth
interview with 12 managers and 189 entrepreneurs. The results
from this research show that the investment pattern is not
related with location, types and shareholder register. Almost
firms don’t want to joint venture, they work with owner capital
and some loans to gradually success with local culture in the
name of “Nakhon Pathom and Samut Songkram Model”. The
result indicated that the status of Ownership specific, Location
specific and Internalization specific were in very high level and
much concern for them. The results of all factors were in
accordance to the data obtained from the qualitative analysis
technique which make the results of research clearer and more
evidence. Suggestion from this research are government
policies, infrastructure and area market influence on
investment pattern decision, so The Royal Thai Government
must help SME’s service sectors rapidly to improve Thai
economics specially after political conflict and natural disaster
phenomena.
Index Terms—Financial solving, joint venture, lodging
sector.
Krisada Sungkhamanee is with the Faculty of management Science,
Suan Sunandha Rajabhat University, Bangkok, Thailand. (e-mail:
kris161988@yahoo.com).
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Cite:Krisada Sungkhamanee, "Financial Solving in Lodging Sector: Nakhon Pathom and Samut Songkram," International Journal of Trade, Economics and Finance vol.3, no.5, pp. 332-336, 2012.