• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Finance.
    • Frequency: Semiannually
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Inez. Chan

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HOME > Archive > 2026 > Volume 17 Number 2 (2026) >
IJTEF 2026 Vol.17(2): 198-202
DOI: 10.18178/ijtef.2026.17.2.790

Consumer Behavior toward Eco-Friendly Agricultural Products: An Analytical Survey of Households with Children

Manaka Iizuka, Fuminori Nakamura*, and Yoshihiro Uenishi
Manaka Iizuka 1, Fuminori Nakamura1，*, and Yoshihiro Uenishi2
1 Tokyo Gakugei University International Secondary School, Tokyo, Japan
2 Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University, Fukuoka, Japan
Email: manaka.i15@tguiss.jp (M.I.); bunsen@tguiss.jp (F.N.); uenishi@agr.kyushu-u.ac.jp (Y.U.)
*Corresponding author

Manuscript received April 7, 2026; accepted June 21, 2026; published July 13, 2026.

Abstract—Recently, there have been movements promoting eco-friendly agriculture around the world. According to the Organic Research Center (ORC), improving agricultural productivity over the past decades has faced challenges such as soil degradation, biodiversity loss, water pollution, climate change, and ocean dead zones. The government and local authorities in Japan promote eco-friendly agriculture. However, according to The Research Institute of Organic Agriculture (FiBL) and International Federation of Organic Agriculture Movements Organics International (IFOAM), the proportion of organic farmland relative to total farmland is low in Japan. This situation is considered to be the result of the lack of widespread adoption of eco-friendly agricultural products. This study analyzes consumer behavior toward eco-friendly products using data from a questionnaire survey. The current situation and consumer behavior were researched. The results of the analysis showed that consumers prefer eco-friendly products not only because of environmental awareness and safety concerns, but also because of their good taste.

 

Keywords—consumer behavior, eco-friendly agricultural products marketing, organic, reduced-pesticide use


Cite: Manaka Iizuka, Fuminori Nakamura, and Yoshihiro Uenishi, "Consumer Behavior toward Eco-Friendly Agricultural Products: An Analytical Survey of Households with Children," International Journal of Trade, Economics and Finance, vol.17, no. 2, pp. 198-202, 2026.

Copyright © 2026 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).


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